Updated August 2016
Sportsbet is Australia’s oldest licensed bookmaker having been in business since 1993. The founder and former CEO is Matthew Tripp, the son of Alan Tripp. For those that don’t know Alan, he was once the biggest bookmaker in Australia.
In 2009 Sportsbet sold to Irish betting giant Paddy Power, but has continued to run as a separate business. Tripp remained CEO of Sportsbet until 2012 and soon after his non-compete clause with Sportsbet ended in 2014, he announced he was launching a new bookmaker – BetEasy.
Sportsbet is a Verisign Secure site which doesn’t charge players any credit card, deposit, withdrawal or account keeping fees. They are licensed in the Northern Territory by the Northern Territory Racing Commission (NTRC).
Sportsbet has apps available for Android and iOS which can be downloaded by tapping the appropriate images above. They also boast a first class mobile website which has almost as many features as the apps.
You don’t become no.1 in Australia without offering all the sports we love. Punters can choose from several hundred NRL and AFL markets every round. A-league and Australian Horse racing is also very popular. A typical NRL or AFL match will have 92-238 different markets available.
Although Sportsbet has their attention focused on OZ sports, they also do a good job in other sports & leagues as well. Bets can be made on all of the most popular international football & cricket leagues, plus boxing, MMA, tennis, golf, motor racing (F1, NASCAR, V8 Supercars, Moto GP & more), NFL & NCAA football, basketball, ice hockey, baseball, cycling, volleyball, and anything else you can think of. They also offer a huge variety of bets for special events like World Cup and Olympic events. Political betting is also offered, which can offer easy money for people who follow politics.
Australian law disallows digital live betting, which means that we cannot bet on events that are in play via the internet. It must be done in the flesh, or via the phone. Sportsbet still display live odds on events that are under way, but bets must be placed via their phone service. Sports available include AFL, NRL, A-League and Cricket.
Vigorish (juice): Standard for the industry, ranging from 5-10% depending on the market. Most head to head, margin, and line betting markets carry a 10% vig, but some sports, and during promotional periods, 5% can be had.
Futures and prop bets can be the exception the information above. Often times, vig will range from 10-15%, and even higher in some, rare cases. This is ‘standard for the industry’, but still a long-term losing proposition if you don’t know what you’re doing. For this reason, a lot of professional punters don’t bet futures and/or props.
Sportsbet Australia offer a 100% up to $250 bet bonus for new sports bettors. To get the full bet bonus, deposit a minimum of $250 on your first deposit. State laws excludes residents of Victoria, New South Wales, Western Australia and South Australia from claiming this deal.
While many states are precluded from the deposit bonus, this does not mean Sportsbet will not offer you deposit bonuses once you are a member of the bookmaker.
They run numerous promotions throughout the year that reward you for staying loyal to this sportsbook. There are so many, and they change so often that listing them all here would be pointless. For example, at the time this article is being written, there are 12 different bonuses and promotions being offered. These range for sport-specific promos for NRL and AFL, to free competitions with up to $50,000 in real money prizes, to horse racing rebates, and just about anything else you can think of.
Sportsbet run one of the richest free tipping competitions in the world, with over $1 million given away during the AFL and NRL seasons. Each week of the AFL and NRL seasons Sportsbet will give the best punters a share in $20,000 cash and prizes.
Even if you don’t plan on punting at Sportsbet, they are giving you a free hit at a substantial amount of money each week. This competition is the most lucrative of its kind on the AFL and NRL competitions.
To register for the free tipping competition you need to sign up at Sportsbet.
One of the beauties of joining an Australian bookie is that there are local banking options available to us. That means that we can deposit easier and have faster cash outs. Also, we can deposit and bet using Australian dollars (AUD). There are no exchange rates to worry about.
The deposit and withdrawal options available at Sportsbet include Visa, Mastercard, Direct Deposit, Cheque/Money Order and BPAY. You can also fund your account over the phone if you wish to do so. Neteller is an e-wallet that is also available.
Bet Online at Sportsbet.com.au with Australian Banks
Like all of the best online bookmakers these days, Sportsbet offers betting apps and a mobile version of their website. Essentially, if you have an internet-enabled mobile device, you can use it to bet at Sportsbet.com.au.
Apple iOS (iPhone & iPad) and Android users can choose between the apps, or the no-download, mobile website. Owners of other devices can use the mobile website, which is designed almost exactly the same as the app. Players can view odds, make bets, deposit or withdraw funds, view the latest promotions, or contact customer service using any of these mobile options.
The iPhone, iPad, and Android apps are all great apps with many betting options for punters. Follow the images at the top of the page to download or visit Sportsbet for further information about their apps.
The customer service at Sportsbet in Australia is second to none. They were the first Aussie sportsbook to feature live chat support. This is our favourite form of communication because it’s instant, and we don’t even have to pick up a phone. With email, you take the risk of playing ‘tag’ when the representative doesn’t understand your question the first time. And, I don’t have to worry about being put on hold via a phone call.
For those that prefer the traditional method of communication you can call them toll free:
Toll Free Phone: 1800 132 387 (racing) or 1800 138 238 (sport).
Phone betting is available between the hours of 8am – 11pm AEST on every day of the year besides Christmas Day.
Email: firstname.lastname@example.org. This is perhaps a more preferred method if you would like to keep documents of the dialogue for future reference.
Sportsbet in Australia receives some of the best publicity and is Australia’s largest Sportsbook. The fact Sportsbet is backed by Paddy Power, one of the world’s biggest betting companies, gives you an added layer of comfort when signing up. The fact that they offer some of the best betting odds available is another huge benefit.
They offer a wide variety and high volume of promotions at all times of the year, offer the most popular sports for Aussie punters, and are as secure as they come. If you aren’t comparing odds at Sportsbet, you’re costing yourself money.